Custom software, web apps and CRMs built around your business
CRMs, client portals, SaaS products and internal tools that replace spreadsheets and software that doesn't fit how you work.
An AI agent that answers, books and logs every lead. It replies to chat messages using company documents, records each conversation in Google Sheets, then checks the calendar, books the meeting and confirms by Gmail. 
A food inventory app with AI fridge scanning. Users photograph their fridge and AI identifies each item, then the app tracks stock, calories and macros and suggests meals.
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Web app, CRM and custom software development, in short
MadeYouViral builds custom web applications: CRMs, client portals, dashboards, SaaS products, marketplaces and internal tools. We plan the product with you, design the screens, build the front end, back end and integrations, and launch it on hosting you own. CRMs and internal tools start at $3,750. Most first versions launch in six to twelve weeks.
- Starting price
- $3,750£3,000€3,500
- Typical timeline
- 4 to 8 weeks
- You own
- Everything we make
- Combine services
- Save up to 10%
What you get.
Product planning
We map the users, the jobs they need to get done and the smallest first version worth launching.
Screen design
Clickable designs you can test with your team before any code is written.
Front end and back end
Fast screens, secure logins, user roles and permissions, and a database built to grow.
Integrations
Payments, email, SMS, calendars, your existing software and AI features, connected through their APIs.
Automation built in
Reminders, follow-ups, reports and data entry handled by the software instead of your team.
Hosting and security
Backups, monitoring, encrypted connections and sensible access controls from day one.
Testing on every release
New features are checked before they reach your users, so updates don't break what works.
Code you own
The code and the data belong to you, with documentation any developer can pick up.
What it costs.
Starting prices from our price list. Your quote gives the price for your exact project.
Internal tool
4 to 8 weeks
Replace the spreadsheets and copy-paste your team lives in.
From $3,750£3,000€3,500
CRM or sales pipeline
6 to 10 weeks
Leads, deals, follow-ups and reporting, shaped to how you sell.
From $3,750£3,000€3,500
Client portal
6 to 12 weeks
A place for customers to log in, track work, pay and message you.
From $4,150£3,300€3,800
SaaS product
8 to 16 weeks
Accounts, subscriptions and a product people pay for monthly.
From $7,500£6,000€6,900
Marketplace or booking platform
10 to 18 weeks
Two-sided platforms with listings, bookings and payouts.
From $9,150£7,300€8,400
What moves the price
- How many types of user need their own screens
- Integrations such as payments, email, SMS or your current software
- AI features
- Whether you already have designs or a detailed spec
Combine two services and save 5%. Three or more saves 10%.
Get my priceCustom CRM or another subscription?
Compare what per-seat software costs over time with a custom CRM you own, built and cared for by us.
Check your current plan. Many CRMs cost 50 to 150 per seat.
Subscription over 36 months
$38,880
Custom CRM, including care plan
$12,500 to $42,500
From our price list. Your quote depends on features.
The costs are close. Choose on fit: how well the tool matches the way you sell.
An illustration using your inputs and our starting prices. It leaves out setup time, training and price rises.
How it works.
Weeks 1 to 2
Scope
Workshops to define the users, features and first release. You get a written scope and a fixed price.
Weeks 2 to 4
Design
Screen designs and a clickable prototype you can test with real users.
Weeks 3 to 12
Build in sprints
Working software every one to two weeks, so you can give feedback as it grows.
Ongoing
Launch and support
We launch, train your team and stay on for fixes and new features.
Web apps and software questions.
How much does custom software cost?
CRMs and internal tools start at $3,750, client portals at $4,150 and SaaS products at $7,500. The price depends on the number of user types, the features and the integrations. The quote tool gives you a price from your answers, and we confirm it as a fixed price after a scoping call.
Should I build a custom CRM or use HubSpot or Salesforce?
If an off-the-shelf CRM fits how you sell, use it, and we can automate it for you. A custom CRM makes sense when your process doesn't fit the tool, when per-seat fees keep climbing or when you need features no tool offers. We will tell you which one fits.
How long does it take to build a web app?
Most first versions take six to twelve weeks. Simple internal tools can take four weeks, while marketplaces and SaaS products with many features take longer. We release working software every one to two weeks.
Do I own the code?
Yes. The code, the database and all accounts belong to you, and we document everything so any developer can work on it later.
Can you improve an app we already have?
Yes. We start with a review of the code and the product, fix what's urgent and plan improvements in order of value.
Can you add AI features to our software?
Yes. Common examples are AI search across your documents, automatic data entry from emails and PDFs, chat assistants for customers or staff, and summaries inside dashboards.
More answers on the FAQ page.
Often booked with custom software.
Combine two services and save 5%. Three or more saves 10%.
- AI automationAI agents and workflows that answer new leads, book calls, update your CRM and handle data entry, day and night.From $375£300€350/mo + setup
- Mobile appsWe design, build and launch mobile apps, including AI features, payments and the backend that runs them.From $5,000£4,000€4,600
- WebsitesLanding pages, business sites and online stores, designed and built to load fast and turn visits into leads and sales.From $1,500£1,200€1,400