Facebook and Instagram ads that turn spend into customers
Strategy, ad creative, tracking and weekly testing on Facebook and Instagram, with every result reported in plain numbers.
Meta ads management for Facebook and Instagram, in short
MadeYouViral plans, creates and manages Meta ads on Facebook and Instagram for leads, online sales and bookings. We set up the pixel and Conversions API, build the campaigns, make and test new ad creative every month and report weekly on cost per lead, cost per sale and return on ad spend. Our fee is a retainer of $375 a month plus 15% of the sales the ads bring in, with no setup fee. Ad spend is paid directly to Meta.
- Starting price
- $375£300€350 a monthplus 15% of the sales the ads bring in
- Typical timeline
- 1 to 2 weeks
- You own
- Everything we make
- Combine services
- Save up to 10%
- return on ad spend
- 11.23x
What you get.
Tracking that works
Pixel, Conversions API and events set up correctly, so Meta can find the people who actually buy.
Account structure
Campaigns, audiences and budgets set up so spend goes where it works.
New creative every month
Fresh video and static ads each month, built on what's already working.
Planned testing
Hooks, offers and audiences tested in a set order. Winners get budget and losers get cut.
Landing pages
If the page is the problem, we fix it or build one that converts.
Weekly numbers
Spend, cost per lead or sale and return on ad spend, reported in plain numbers every week.
Your accounts
Everything runs in your own ad account. You keep the data, pixel and audiences.
Month to month
No long contract. You can cancel with 30 days' notice.
What it costs.
Starting prices from our price list. Your quote gives the price for your exact project.
Ads management
1 to 2 weeks
Retainer plus 15% of the sales the ads bring in. Strategy, setup, tracking, testing and weekly reports, with no setup fee.
From $375£300€350/mo
Ad creative
Monthly
New video and static ads written, edited and refreshed monthly.
From $600£480€550/mo
What moves the price
- The sales the ads bring in, since our share is 15%
- Whether we make the ad creative
Combine two services and save 5%. Three or more saves 10%.
Get my priceWhat can you afford to pay per customer?
Work out your break-even point before you spend. These are the numbers we set campaign targets with.
What do your ads sell?
What's left after product and delivery costs.
Most you can pay per sale
$32
Spend more than this and each sale loses money
Break-even return on ad spend
2.5x
Anything above this is profit
Sales needed to break even
62.5
Each month, on a $2,000 budget
An illustration using your inputs. It doesn't include repeat purchases or lifetime value, which usually raise what you can afford.
How it works.
Week 1
Audit
We review your account, tracking, offer and landing page, and fix what's broken first.
Weeks 1 to 2
Launch
New structure, fresh creative and clean tracking go live.
Every month
Test and scale
New ads every month, with budget moved to whatever brings customers.
Every week
Report
Plain numbers every week and a review call every month.
Meta ads questions.
How much does Meta ads management cost?
A retainer of $375 a month plus 15% of the sales the ads bring in. There is no setup fee. Ad creative is available from $600 a month if you want us to make the ads. Your ad spend is paid directly to Meta and is separate from our fee.
How much should I spend on Facebook and Instagram ads?
Meta's own guidance is about 50 conversions per ad set per week to leave the learning phase. Smaller budgets still work with fewer ad sets and an earlier conversion event. Most businesses start between $1,000 and $3,000 a month and scale what works. The calculator on this page shows what you can afford to pay per customer.
How quickly will I see results?
Tracking and first campaigns go live within one to two weeks. Expect the first two to four weeks to be testing. Most accounts settle into steady results by the second or third month.
Do you make the ads?
Yes, if you want us to. Our team writes and edits video and static ads every month, or we run ads with creative you supply.
Do I own the ad account?
Yes. We work inside your own Meta Business account. You keep the ad account, pixel, audiences and all data if you ever stop working with us.
Is there a contract?
Monthly services run month to month. You can cancel with 30 days' notice.
More answers on the FAQ page.
Often booked with Meta ads.
Combine two services and save 5%. Three or more saves 10%.
- Video editingShort-form, YouTube and ad edits with strong hooks, clean captions and pacing that holds attention to the end.From $90£70€85/video
- WebsitesLanding pages, business sites and online stores, designed and built to load fast and turn visits into leads and sales.From $1,500£1,200€1,400
- AI automationAI agents and workflows that answer new leads, book calls, update your CRM and handle data entry, day and night.From $375£300€350/mo + setup